Transportation Marketing & Communications Work Samples & Links
What follows below is a list of links to a collection of print ad and brochure examples during my tenure as the Public Relations Manager at U.S.Xpress Enterprises from 1998-2012. I worked with the company’s Executive Management Team to lead a number of marketing and advertising efforts.
The process typically involved identifying and/or evaluating an opportunity. From there, I would collaborate with a graphic designer on the concept and approach to the ad or brochure. I would write all the ad or brochure copy and provide direction to the designer while the piece was being developed. I would then present the finished draft to the Executive Team for review and approval before coordinating publication of the ad or the printing of marketing materials.
Family of Companies Ad for U.S. Xpress. To view notes and full-sized example, please click HERE.
Initial advertisement for Xpress Global Systems. To view notes and full-sized example, please click HERE.
Half-Page ad examples for U.S. Xpress. To view notes and full-sized example, please click HERE.
U.S. Xpress 11X14 brochure. To view notes and full-sized example, please click HERE.
Xpress Global Systems brochure.To view notes and full-sized example, please click HERE.